THE BRAND

Fashion can be basic. You are not.

Pieces that empower, inspire, and tell your story.

THE FOUNDER

This is my story. But above all, it’s ours.

Hi! I’m Ariadna, the woman behind VIRAGO.

Even though this project carries my name, this story is written by both of us: you and me.

Virago didn’t come from a perfect plan — it came from an unexpected moment.

I started this adventure while pregnant with Iu, with fear, excitement, and a determination I didn’t know I had. I came from the world of criminology — nothing to do with fashion — but I always felt a deep passion for creating and finding pieces that made me feel unique, authentic, and powerful.

Suddenly, I had two “babies”: Iu and Virago.

Between workshops, fabrics, video calls, and sleepless nights, Iu came with me everywhere… he was literally the mini boss of Virago. Those months were a whirlwind of chaos, pressure, and doubt, but also filled with a beautiful energy you shared with me through every order and every message.

When Iu started school, I was finally able to dedicate myself 100% to this project.

And that’s when I realized something: Virago wasn’t just my dream.

You were turning it into something real, strong, and magical.

Thank you, from the bottom of my heart, for giving meaning to this adventure.

✨ THE VIRAGO PHILOSOPHY

We don’t create fashion. We create attitude.

At ViragoMuse, we believe in the transformative power of a garment. In pieces that speak for you, elevate the everyday, and remind you of who you are: a strong, authentic woman who isn’t afraid to stand out.

Empowerment

Fashion as a tool of expression, confidence, and presence.

Sustainability

Responsible production, no excess, and premium materials.

Limited Editions

Unique pieces, created in small batches — as unrepeatable as you.

Reinvented Glamour

Bold details, elevated finishes, and that unmistakable Not So Basic spark.

We reinvent the basics so your style has no limits.

NOT SO BASIC: Pieces that tell your story.

THE VIRAGO COMMITMENT — SUSTAINABILITY

Fashion that cares for you, for people, and for the planet.

At Virago, we believe in doing things right: with intention, with conscience, and with purpose.

Slow Fashion

Produced in the Peninsula (Spain & Portugal), in small batches and without overproduction.

Organic Materials

Certified cotton, durable fabrics, and elevated finishes.

Certifications

Oeko-Tex®, GRS, Organic 100, and PETA Approved.

People First

Fair wages, safe workshops, and ethical craftsmanship.

Carbon-Neutral Shipping

Your orders arrive without adding to the climate footprint.

Responsible Packaging

Recycled and reusable materials.

Sustainability isn’t a trend for us — it’s our essence.

Our story together

Virago is more than a fashion brand. It’s a community.

A story of challenges, resilience, instinct, and dreams. Of successes and failures. Of motherhood and entrepreneurship. Of women who shine unapologetically.

But above all, it's a story about us —
about the synergy and strength we share.

Thank you for being part of this special project.

We’ll keep writing this story… together. ✨

Explore the collection

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